Washed Elegance - women's surf/swim : B A C K >
'Washed Elegance' is a luxury women's surf and swim collection. Coastal topography and fine pointillism are merged together; using the strength of dangerous coasts, intricacy of pointillism, and the patience of both, 'Washed Elegance' focuses on detail and beauty in all conditions. Through research and chatting with four professional surfers across the world, I designed a collection specifically catered towards my target consumer; the young woman who has a day job or is still in school, but never misses a day of practice out on the waves, competing around 2-3 times per month. She loves leisure just as much as she loves hard work and rewards, and cherishes the moments she's hanging out on the beach and standing on the Top 3 podium at competitions. Check out the full presentation below, and to view my full digital sketchbook process, click here.
Special thanks to : Ainara Aymat (Vans Spain), Bethany Zelasko (USA), Kobie Enright (Ripcurl AUS), & Felicity 'Flick' Palmateer (Billabong AUS)!